Tea and Jam
INSTAGRAM FOUNDATIONS
Feel clear and confident on Instagram
A gentle, practical programme to help small business owners show up consistently and connect with the right people on Instagram.
The right clients are already scrolling on Instagram. They just need to find you and know you're talking to them.
You keep meaning to sort your Instagram, but it always slips to the bottom of the list.
When my current group joined, one of them said, "When you said bio, I didn't really know what a bio is..." or you do know what it is but only ever set it up once and haven't looked at it since.
If that sounds familiar, you're in good company. Potential clients are looking at your Instagram every day and scrolling on without following or getting in touch. Most of the time, your profile just isn't telling them yet that you're the person they need. Maybe your bio doesn't say clearly who you help, or reels feel like a mountain you keep avoiding.
These can be learnt. You just need the right steps, in the right order, with someone showing you how.
This is for you if...
You keep meaning to sort your Instagram out but never quite get round to it
You're starting from zero, or you don't know where your bio is yet
You know how to post, you just need to post
You've had so much different advice you don't know who to listen to
Reels feel overwhelming, especially the idea of being on camera
You have set up a profile but it is not attracting the right people
You hate selling and want a way of inviting people in that feels like you
You would love some support and a friendly group to learn alongside
★★★★★
★★★★★
“For a complete novice like me, the pace is gentle and encouraging... I’m really enjoying the course and feel my confidence increasing each session.”
Current Instagram foundations student
"It helped me get unstuck and just move forwards with some things I needed to do for my Instagram, a lovely supportive environment."
Helena Nilsson Ghosh
Included in the foundations programme
This group programme takes you through the Instagram essentials step by step. By the end you'll have a profile that attracts the right people, a content approach that feels manageable, and the confidence to keep going.
Your Instagram bio
Setting it up to attract your ideal client.
In our first session, one member updated her name field before we'd even finished.
Post types
Growth, nurture and sales posts made simple.
You'll leave with your own ideas doc, so you never sit down to a blank screen..
Carousels
How to create them and why they work.
We plan the words first, then build it in Canva together. One member made her first ever Canva design during the session..
Reels workshop
Learning by doing, with time to practise in the session.
Including reel ideas that don't need you to show your face, and why captions matter when so many people watch on mute.
Instagram Stories
What they are and how to use them well.
Keywords
How to be found by the right people.
What’s happening in the current group
★★★★★
"We've just finished Week 2 of the Instagram Foundations course and it's brilliant. For a complete novice like me, the pace is gentle and encouraging. Kim clearly talks us through how to use Instagram in a practical sense, as well as giving insight into what people are looking for when they are scrolling and searching and how to make our presence on Instagram worthwhile. I'm really enjoying the course and feel my confidence increasing each session. Thanks Kim!"
Instagram Foundations member, current group
One member joined with minimal posts, and 10 followers. By the fourth session, everyone in the group had made a carousel and a reel.
Instagram Foundations member, current group
Another said she "almost expected it to just go out there and nobody's gonna care". Then this happened.
"Within 15 minutes, I had someone message me."
Instagram Foundations member, current group
Built to be supportive
Small and supportive
Kept deliberately small so there's space for questions, conversation and learning.
Practical and hands on
Every session is built around doing, not just listening. You'll practise in the session itself.
Simple
Everything is broken down into simple steps.
What's possible when you get the right support
Results are from Tea and Jam Instagram clients.
393%
increase in Instagram followers
Living Proof
12,718%
increase in content views
Living Proof
7,436%
increase in reach
Living Proof
★★★★★
"For the last 8 months we've been working with Kim from Tea and Jam to improve our visibility on social media. During that time, we have seen our followers increase by 393%. Views of our content have risen by 12,718% and our reach has extended by 7,436%. We are delighted with these results. Working with Kim has been fantastic. She comes to all our meetings full of ideas and tips. She is insightful, encouraging and uplifting, such a valuable support to our team. I would highly recommend her services."
Sarah Howarth, Living Proof, September 2025
★★★★★
"I thought I knew what I needed to know about bios but I learned some really useful tips on how to use the elements in the most impactful way to stand out on Instagram. Definitely worth it."
Konie Liddel
★★★★★
"Clear, helpful, interactive and just the right pace. Valuable advice for making sure a bio really does attract the clients you are looking for."
Laura Metcalfe
★★★★★
"By the end of the workshop I had created my first reel with a voiceover. Thanks Kim!"
Lisa Donnarumma
★★★★★
"Kim explains everything really clearly and without judgement. Her expertise and insights were really helpful. I was able to instantly apply some of the changes she suggested."
Claire Ansell
★★★★★
"Everything was explained in a simple, clear, and easy-to-understand way. So approachable and easy to talk to, I'm much happier with how my profile looks now. Highly recommend!"
Helen Campbell
"The reason that I connected with you is because of your warmth"
Instagram Foundations member, current group
"I trust you to be able to teach me and be chill"
Instagram Foundations member, current group
"I feel like this is perfect because I am really starting from zero"
Instagram Foundations member, current group
"Everything you said, it makes a lot of sense"
Instagram Foundations member, current group
ABOUT TEA AND JAM
Hi, I'm Kim, your social media fairy godmother!
Instagram and Facebook Visibility Specialist
I'm Kim, and my work is built around one thing: helping small business owners get visible. I've worked with wellness professionals, creatives, photographers, coaches, and local service businesses. What they all have in common is that they're great at what they do and they deserve to be found.
I'm also a mum of two, which means I totally get what it's like to build a business in the in-between school run times. My work is built to be flexible, supportive and human, just like the people I work with.
GOT QUESTIONS?
Frequently asked questions
Honest answers to the things people usually wonder before they book.
I'm a complete beginner, is this for me?
Yes. Sessions are built step by step with no assumed knowledge.
I don't have much time to spend on Instagram, will this work for me?
Yes, this programme is designed for exactly that. Everything you learn is built to fit around a busy life, not add to it. You'll come away with simple, manageable habits rather than a huge new task list.
What if I can't make a live session?
Get in touch before booking to talk through the schedule because the group is small, I want to make sure the timing works.
Will this actually help me get clients or bookings?
This programme focuses on building your confidence, your content and your visibility so the right people can find you and want to work with you. It is not a guarantee of bookings, but a strong, clear Instagram presence makes it far easier for your ideal client to say yes.
I've tried other courses before and didn't finish them, how is this different?
This is a small live group, not a pre-recorded course you can leave half finished. You'll be supported through it in real time, with practical tasks in each session so you make progress as you go, not just information you store away.
What happens after the 6 sessions end?
Graduates can join the weekly Drop In accountability sessions for £25 a month, an informal space to keep planning, creating and staying on track with accountability within a group online.
Couldn't I just work this out myself?
You probably could, given enough evenings. What most people are missing is someone keeping them going each week. One member put it like this: "It's actually about having the accountability of like, okay, so by next week, I want to have my photo on there"
What if I don't want to be on video?
The Reels session includes ideas that don't show your face, so you can start with what feels comfortable and build from there.
What if my first post isn't good enough?
Done is better than perfect. You can always edit or delete a post, and the only way to get better is to start. One member had her first message within 15 minutes of posting.
I hate selling. Will I have to do it?
We look at sales posts as invitation posts, a friendly way of showing people how you can help. As one member said, "It's just an invitation and then it's an invitation to have a conversation"
· £240 · NO ONGOING COMMITMENT
Ready to feel confident on Instagram?
Join for £240 and get six sessions of practical, supportive Instagram training.
Have a question first? Drop me an email
Tea and Jam
Social media for wellness professionals, creatives, local and small businesses · teaandjam.co.uk
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