Tea and Jam
INSTAGRAM FOUNDATIONS
Feel clear and confident on Instagram
A gentle, practical programme to help small business owners show up consistently and connect with the right people on Instagram.
The right clients are already scrolling on Instagram. They just need to find you and know you're talking to them.
You keep meaning to sort your Instagram, but it always slips to the bottom of the list.
Here's what most small business owners don't realise. Potential clients are looking at your Instagram every single day and scrolling on without ever following or getting in touch. Not because they don't need what you offer. But because your profile isn't quite doing its job yet. Maybe your bio doesn't say clearly who you help. Maybe you're not sure what to post, so you post inconsistently or not at all. Maybe reels feel like a mountain you keep avoiding.
These can be learnt. You just need the right steps, in the right order, with someone showing you how.
This is for you if...
- You keep meaning to sort your Instagram but never quite get round to it
- You are not sure what to post or how often
- Reels feel overwhelming and you do not know where to start
- You have set up a profile but it is not attracting the right people
- You are spending ages on content that does not seem to go anywhere
- You would love some support and a friendly group to learn alongside
★★★★★
"It helped me get unstuck and just move forwards with some things I needed to do for my Instagram, a lovely supportive environment."
Helena Nilsson Ghosh
Included in the foundations programme
This group programme takes you through the Instagram essentials step by step. By the end you'll have a profile that attracts the right people, a content approach that feels manageable, and the confidence to keep going.
Your Instagram bio
Setting it up to attract your ideal client.
Post types
Growth, nurture and sales posts made simple.
Carousels
How to create them and why they work.
Reels workshop
Learning by doing, with time to practise in the session.
Instagram Stories
What they are and how to use them well.
Keywords
How to be found by the right people.
Each session is one hour, run online on Zoom in a small, supportive group. You'll leave every session with something practical.
Schedule:
Sessions run weekly from Tuesdays 22nd September at 9.30am.
No session (half term): Tuesday 27th October 2026
Final session Tuesday 3rd November 2026
Built to be supportive
Small and supportive
Kept deliberately small so there's space for questions, conversation and learning.
Practical, not just theory
Every session is built around doing, not just listening. You'll practise in the session itself.
Simple
Everything is broken down into simple steps.
What's possible when you get the right support
Results are from Tea and Jam Instagram clients.
393%
increase in Instagram followers
Living Proof
12,718%
increase in content views
Living Proof
7,436%
increase in reach
Living Proof
★★★★★
"For the last 8 months we've been working with Kim from Tea and Jam to improve our visibility on social media. During that time, we have seen our followers increase by 393%. Views of our content have risen by 12,718% and our reach has extended by 7,436%. We are delighted with these results. Working with Kim has been fantastic. She comes to all our meetings full of ideas and tips. She is insightful, encouraging and uplifting, such a valuable support to our team. I would highly recommend her services."
Sarah Howarth, Living Proof, September 2025
★★★★★
"I thought I knew what I needed to know about bios but I learned some really useful tips on how to use the elements in the most impactful way to stand out on Instagram. Definitely worth it."
Konie Liddel
★★★★★
"Clear, helpful, interactive and just the right pace. Valuable advice for making sure a bio really does attract the clients you are looking for."
Laura Metcalfe
★★★★★
"By the end of the workshop I had created my first reel with a voiceover. Thanks Kim!"
Lisa Donnarumma
★★★★★
"Kim explains everything really clearly and without judgement. Her expertise and insights were really helpful. I was able to instantly apply some of the changes she suggested."
Claire Ansell
★★★★★
"Everything was explained in a simple, clear, and easy-to-understand way. So approachable and easy to talk to, I'm much happier with how my profile looks now. Highly recommend!"
Helen Campbell
ABOUT TEA AND JAM
Hi, I'm Kim, your social media fairy godmother!
Instagram and Facebook Visibility Specialist
I'm Kim, and my work is built around one thing: helping small business owners get visible. I've worked with wellness professionals, creatives, photographers, coaches, and local service businesses. What they all have in common is that they're great at what they do and they deserve to be found.
I'm also a mum of two, which means I totally get what it's like to build a business in the in-between school run times. My work is built to be flexible, supportive and human, just like the people I work with.
GOT QUESTIONS?
Frequently asked questions
Honest answers to the things people usually wonder before they book.
I'm a complete beginner, is this for me?
Yes. Sessions are built step by step with no assumed knowledge.
I don't have much time to spend on Instagram, will this work for me?
Yes, this programme is designed for exactly that. Everything you learn is built to fit around a busy life, not add to it. You'll come away with simple, manageable habits rather than a huge new task list.
What if I can't make a live session?
Get in touch before booking to talk through the schedule. Because the group is small, I want to make sure the timing work.
Will this actually help me get clients or bookings?
This programme focuses on building your confidence, your content and your visibility so the right people can find you and want to work with you. It is not a guarantee of bookings, but a strong, clear Instagram presence makes it far easier for your ideal client to say yes.
I've tried other courses before and didn't finish them, how is this different?
This is a small live group, not a pre-recorded course you can leave half finished. You'll be supported through it in real time, with practical tasks in each session so you make progress as you go, not just information you store away.
Why is it priced at £197 for this cohort?
This is the beta price for the very first cohort. In exchange, I'll be asking for your honest feedback and a review at the end, which helps me keep improving the programme for future groups.
What happens after the 6 sessions end?
Graduates can join the weekly Drop In accountability sessions for £19 a month, an informal space to keep planning, creating and staying on track with accountability within a group online.
BETA COHORT · £197 · NO ONGOING COMMITMENT
Ready to feel confident on Instagram?
Join the beta cohort for £197 and get six sessions of practical, supportive Instagram training.
Have a question first? Drop me an email
Tea and Jam
Social media for wellness professionals, creatives, local and small businesses · teaandjam.co.uk
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